Quantcast
Channel: Boost Blog » Adwords
Browsing all 36 articles
Browse latest View live

Image may be NSFW.
Clik here to view.

Weekly PPC Roundup 5/25/12 – Memorial Day Weekend Edition!

As you’ll see below, Google has been VERY busy this week (of course, it seems that major announcements from Mountain View have been coming out more and more regularly over the past year). This week’s...

View Article



Image may be NSFW.
Clik here to view.

Weekly PPC Roundup – Hot as Blazes Edition

It’s hot as blazes across the country, so we offer you a weekly PPC roundup to read from the air-conditioned comfort of your home, your office, or your home office. Kick back and see what’s up with...

View Article

Image may be NSFW.
Clik here to view.

Weekly PPC Roundup – Shorter Days Edition

It really feels like autumn in the Boston area. How about in your neck of the woods? Since it’s getting dark earlier, you’re no doubt looking for ways to spend your evenings enjoyably in the glow of...

View Article

Image may be NSFW.
Clik here to view.

Weekly PPC Roundup – Under the Wire Edition

As the weekend is rapidly winding down, we bring you the latest and greatest PPC stories from the interwebz over the past week.  What better way to end your weekend, than with a nice cup of hot,...

View Article

Image may be NSFW.
Clik here to view.

Weekly PPC Roundup –‘Tis the Season Edition

Whatever holiday you celebrate, we hope you are starting to feel festive.  Don’t forget to tell your boss that holiday bonuses are nice, but not expected or required.  (JUST KIDDING!)  It’s the best...

View Article


Image may be NSFW.
Clik here to view.

Weekly PPC Roundup – Game On Edition!

If you are looking for the week’s most important, easy to digest updates for PPC, you’ve come to the right place!  Following are the top stories of the week, from the search engines themselves and...

View Article

Image may be NSFW.
Clik here to view.

Weekly PPC Roundup – Bowl Sunday Edition!

And, we don’t mean the Super Bowl.  At 3 o’clock, the Puppy Bowl is on.  We are waiting with bated breath to see who wins!  How about you?  Actually, we’re just hoping that the puppies aren’t napping...

View Article

Image may be NSFW.
Clik here to view.

Weekly PPC Update – Meteor Edition

Wow.  Our thoughts go out to the people affected by the meteor impact in Russia’s Urals region.  If you’ve seen the meteor video, you will agree that it’s kind of amazing that there was no loss of...

View Article


Image may be NSFW.
Clik here to view.

Weekly PPC Update – Done with Winter Edition

Yeah, we are pretty much done with winter.  How about you?  March is already almost here, so we are close to being out of the woods.  Let’s hope Punxsutawney Phil was right!   On to things more...

View Article


Image may be NSFW.
Clik here to view.

Weekly PPC Update – Up Too Early Edition!

Having kids means wrestling them out of bed on school mornings, and then being woken up by them at the same time on the weekends.  Not cool!   Well, what better way to start the weekend than with the...

View Article

Image may be NSFW.
Clik here to view.

Weekly PPC Update – It’s Almost Here Edition

Hello everyone, hope you’re having a fantastic weekend.  How is it middle of July already?   Let’s check out the past week’s top PPC news to get caught up.   First from Google…..   This is our next to...

View Article

Image may be NSFW.
Clik here to view.

Weekly PPC Update – Fall is in the Air (?) Edition

It’s been downright chilly in our neck of the woods.  Today is actually a sweatshirt kind of day and it’s August!  So, rather than going to the beach or something else summery, we think we’ll stay...

View Article

Image may be NSFW.
Clik here to view.

Weekly PPC Update – Happy Autumnal Equinox Edition

Hope everyone is enjoying this wonderful weekend.  Ours has been full of Renaissance Faires and apple cider donuts.  Let’s see what’s been going on in PPC land over the past week or so to help ease us...

View Article


Image may be NSFW.
Clik here to view.

Sometimes Scarcity is a Good Thing In Your PPC Ad Copy

OK, go ahead and pick the winning ad:   Now, the real winner was Ad A and for three primary reasons:   It used the word “Unique” in the headline It used the phrase “Today Only!” and “New Items Added...

View Article

Image may be NSFW.
Clik here to view.

Weekly PPC Update – Foliage Edition

Fall has fallen!  JK!  What is the fall saying similar to Spring has sprung, though?  We don’t know!   Let’s see what’s happened in the past week in PPC-land.   First, from Google……….   Actually,...

View Article


Image may be NSFW.
Clik here to view.

Yes, You SHOULD Test Your Best Practices

The severe space limitations of search-based PPC ads means the ad writer has to make a lot of either/or choices. One can’t fit it all, so you often have to choose:   Focus on Feature or on Benefit?...

View Article

Image may be NSFW.
Clik here to view.

Answer The Freakin’ Question!

OK, maybe it’s more of a concern than a question, but ads that answer the searchers concern almost always perform better than ads that don’t. Granted, you can’t answer every question, nor can you...

View Article


Image may be NSFW.
Clik here to view.

Weekly PPC Update – Indian Summer Edition

Hope everyone is having a great week so far and – if you are in the Boston area – are enjoying the amazing weather we’ve been having. Now, let’s get down to business and see the latest news from the...

View Article

Image may be NSFW.
Clik here to view.

Weekly PPC Update – Haunted Hayride Edition

Tis the season for ghosts and witches.  We had fun on a (daytime?) haunted hayride yesterday, followed by apple cider donuts – a true New England must do.  Hope your long weekend was good as well....

View Article

Image may be NSFW.
Clik here to view.

Are You Reassuring The Searcher With Your Ad, Or Are You Casting Doubt?

As usual, pick your winner first, then we’ll reveal which ad won and why:     Have you picked your winner? Good.   The actual winner is Ad B, which boosted Click Through Rates by a full 50%. Here’s...

View Article
Browsing all 36 articles
Browse latest View live


Latest Images